To work with a National Yellow Pages agency, like Marquette Group, you must meet all of the following requirements:

1. Place advertising with at least two publishers
2. Place advertising in at least 20 directories
3. Have a presence in three or more states
4. 30% of advertiser's revenue must come from outside of the primary state

According to Yellow Pages Association, the industry’s governing body, these are the standards by which all national agencies must abide.

Marquette Group handles a wide variety of accounts including:

• Corporate-based
• Dealer/distributor
• Agent
• Franchise

We have over 40 years of experience working with these account types and catering to the intricacies of each, including the management of co-op funds and working in conjunction with general agencies.

Print Creative
Our in-house, industry award winning staff of writers and artists designs ads that stand out from the clutter and, most importantly, motivate potential customers to contact our clients. Marquette Group’s artists design eye-catching advertising that supports our clients’ overall brand initiatives.

Not only do our designers create thousands of ads annually, they also design collateral materials, brochures, mailers, etc. The graphic designer is an integral part of the account planning team, working with the account manager, client services team and the client to develop new and creative ad designs. This team pushes artwork through a rigorous appraisal process ensuring that client ads are reviewed and graded for design and content on a routine basis.

Marquette Group also has developed processes that allow our clients, via email or extranet site, to view and approve their ads electronically at the corporate, branch or franchise location.

Online Creative
With Marquette Group, you’ll receive a complete, turnkey approach to online advertising. Through the professional efforts of this group, we can meet interactive, creative needs for a wide array of online advertising solutions. Marquette Group will work with you to fulfill creative specifications and user functionality to meet your marketing needs.

Search engine marketing is the act of marketing a Web site via search engines like Google and Yahoo!, whether this be improving rank in organic listing, purchasing paid listings or a combination of these and other search-engine related activities. Primary reasons search engine marketing is essential are:

1.	The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission.
2.	Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search result link have not only selected your listing from among your competition, but chose the search query that resulted in your listing being shown.

Marquette Group's interactive business team is proficient in identifying our clients' marketing needs and designing search engine marketing plans allowing advertisers like you to be found locally.

A 2005 comScore/YPA study examined the local search behavior of 1.5 million U.S. consumers and found Internet Yellow Pages (IYP) usage accounted for 34 percent of all consumers searching for local information. Although 66 percent of consumers used search engines, Internet Yellow Pages proved to provide stronger sales leads. Consumers are able to find local information more quickly using IYP. They spend up to 22 percent more per buyer than search engine users with IYP reaching consumers at a more advanced stage of the buying cycle.

Both IYP and search engine advertising are beneficial and effectively drive qualified sales leads to your business. Ideally, to optimize your web presence, your business should be properly positioned in both of these online advertising vehicles.