The Powerlistings network expands with the addition of Microsoft’s Bing search engine.  This follows the inclusion of leading social network Facebook earlier in the month.

Users of the Powerlistings product will now be able to synchronize basic business details such as name, address, and telephone number automatically across Bing’s content network at no extra charge with an existing subscription.  The search engine was launched in 2009 and receives more than 165 million unique visitors each month.  It currently ranks second only to Google in unique searches performed each month, according to comScore.

In terms of Facebook, Powerlistings users now have the ability to perform the following actions on the social network from their home console:

• Update location information across pages on Facebook
• Create custom page tabs for product lists, staff bios, menus, events, etc
• Publish reviews from other sources as Facebook status updates

The Powerlistings partner network includes 50 local sites and directories including Dex Media directories, Yahoo, Mapquest, CitySearch, Yelp, Facebook, and now Bing.  The service allows business owners to manage their business presence across multiple online platforms in real time.  Powerlistings also scans for reviews of business locations across the partner network and allows clients to review their online presence—all from an easy-to-use interface.

Visit our Powerlistings page to learn more about how to leverage this existing product for your business to increase your listing accuracy on the internet.

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In this clip, Eric Webb discusses Marquette Group’s philosophy of “Print &…”

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The entire presentation may be viewed below.

For more informative webinars on topics relevant to your business, view the Marquette Group YouTube channel today.

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		Webinar: Search Engine Marketing Best  Practices and the Latest In Local Marketing
Wednesday, March 27 at 11am CST Complimentary webinar is 45 minutes. Featured Speakers: Steve Jurken, Interactive Product Director Gary Richmond, Interactive Sales Director		Stay ahead of the competition with the latest search engine marketing (SEM) best practices presented at the recent SMX West conference, and the latest local marketing information presented at the “Leading in Local: The National Impact” conference held by BIA/Kelsey. Our presenters will discuss: New SEO and SEM tactics to win on search results pages SEM analytics and managing larger sets of data Facebook Graph Search and what it means for  businesses Industry trends in local advertising New advertising technologies, methods and  opportunities to drive local leads

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Stephanie Martinek doesn’t list teaching as her profession, but teaching is the very essence of what she does in her role as account coordinator at Marquette Group. “It’s so fulfilling when I hear it click—that moment when I know I’ve helped the client get it,” says Stephanie. “They’ve come to understand a product or a strategy through my teaching and guidance.”

Stephanie recently saw her efforts come to life for one of her clients. She worked very closely with this analyst, fresh out of college and beginning his career. He had no experience with the Marquette Group products in which his new employer was investing, and he didn’t understand the strategy behind the architecture of the investment. Stephanie, along with the account manager, created a course of instruction to help the analyst understand each product individually, and then understand that the integration of these specific products creates synergy—results that are greater than the sum of each product. An integrated approach provided a more consistent Internet marketing framework that helped the client harness and maximize the value of the Internet by aligning the efforts between organic and paid search across desktop and mobile devices.

“Now when I’m on a call with him, he correctly answers his boss’ questions before I can jump in. Because he thoroughly understands how these solutions work together and impact each other, not everything is a fire, its part of an ongoing process,” says Stephanie.

Stephanie joined Marquette Group in May of 2010 as an Interactive Business Specialist responsible for implementing digital media solutions. Her previous work with Limelight Network in Arizona provided her with a solid understanding of the digital world through her work with fiber optic cable and streaming bandwidth.

While in Arizona, she also used her marketing and retail merchandising degrees in her position as visual manager for GAP. “I search for ways to bring the creativity I enjoyed at the GAP to the solutions I build at Marquette Group,” says Stephanie. “In many ways, the work is similar. It’s about putting together a package, whether its clothing or digital advertising, that works together. Each piece complements the other pieces, and they all work together to create a great product.”

Little known fact: I would be a personal stylist or work for a fashion magazine given the chance. I also learned and studied the German language while I was an exchange student in Koblenz, Germany.

When I’m not doing this, I’m: Training for or running obstacle races, playing dance video games, spending time with my friends and family, hiking and being outdoors, going to Cardinal games, going to concerts, traveling and seeking my next adventure, and shopping, of course!

Few additional facts: My nieces call me Aunt Cookie. I’m almost always smiling and like a good laugh. I’m clumsy and can trip on air.

“Stephanie does an excellent job keeping her clients informed and up to date with all the latest developments and changes in the digital marketplace. She specifically relates these changes to how her clients will feel the impact within their advertising campaigns”

- Gary Richmond, Interactive Sales Director

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			Webinar: Finding Actionable Insights in Google Analytics
	Wednesday, Febuary 13 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director		Buried inside Google Analytics is priceless data about how potential customers are searching for you. This webinar will show you tactics for how to use this information to monitor the performance of your online marketing and identify opportunities for optimization so more searchers find you, not your competitor. We’ll show you how to use Google Analytics to view information about visitor behavior for topics including: : Mobile search activity : Organic search activity : Conversions and goals

 

 

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Powerlistings allows business owners to manage their business presence across multiple platforms including Yahoo!, MapQuest, Superpages, Foursquare, Yellowbot, Yelp, and more.  With Powerlistings, owners can update details such as the address, hours, and telephone number for both new and existing locations from a single console in real time; changes are immediately sent to the multitude of databases across the internet in one simple step.    Powerlistings also scans for reviews of business locations across the partner network and clients to review their online presence—all from an easy-to-use interface.

Powerlistings+ serves as a robust add-on to the current PowerListings product and offers a bevy of new features that may be inserted direction into business listings– designed to help connect businesses with local customers.  These features include:

• Staff Bios – Detailed bios allow businesses from gyms to insurance offices to share qualifications, backgrounds and photos of team members.
• Event Calendars – Sharing up-to-date calendars allows businesses to consistently display the fresh content customers are looking for.
• Products and Services – Promoting key brands or products both augments search for branded queries, and builds online discovery for browsing customers.
• Menus – Listing primary products and adding photos enables businesses to show potential customers exactly what to expect as a deliverable item.

All detail lists can be customized to reflect the specific needs of the business. An insurance agency could replace “Staff Bios” with “Your Agents”; potential consumers could search for “financial planning” and read the biographies of the advisors available. In addition, all lists may be merged to generate increased customer engagement. The “Event Calendars” to list special informational sessions or extended office hours or even serve as an invite to an open house.  Lists may also be merged to generate increased customer engagement. 

Whether a business has one location or ten thousand franchises, Powerlistings offers true control of a company’s online presence.  Business owners are able to monitor and maintain their presence, track the performance of their listings, and add an increased level of detail in the form of bios, event calendars, and details of key products and services.  All of these enhance search presence and help to ensure that customers seeking local solutions are able to connect with optimized businesses.

To learn more about how to leverage PowerListings+ for your business, contact Marquette Group today.

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Sarah Hintz is one of Marquette Group’s account coordinators with extensive expertise in pay-per-click (PPC) search advertising earning both fundamental and advanced certification in Google AdWords when she joined Marquette Group five years ago. She manages campaigns across the largest search engines including Yahoo! and Bing as well as Google.

Trends in PPC advertising are Sarah’s passion—she simply can’t resist them. “They are like the tiny clues Tom Hanks deciphered in The Da Vinci Code,” says Sarah. “They are the effect. Examine and follow them, and you’ll discover what caused the effect. Negative and positive, trends are the key to optimization.”

“Sarah is tenacious—she just won’t give up until she figures it out,” says Steve Jurken, Director of Interactive Programs. She doesn’t simply deliver performance reporting; she provides the drivers behind any change in performance followed by optimization recommendations. “There is always a way to improve performance—you just have to find it,” says Sarah. “Negative trends show you what to avoid and change immediately, while positive trends show you what’s working, where to transfer budget and best practices for the campaign.”

Deciphering the data tells Sarah exactly what the searcher did when they reached the site—fill out a form, click to a particular page, or leave without any action taken—and knowing these things enables Sarah to drill down into the granular details hiding in the analytics. Recently during one of these excavations, she found one of the programs was delivering clicks, but no conversions. She was able to recommend migrating the budget to the highest converting program.

Spread the Word

Sarah serves as a trend and best practice evangelist, sharing discoveries during weekly team meetings and through the team database. While many of us may have recently spent time reading Fifty Shades of Grey. Sarah’s personal reading list includes QBQ and The One Minute Manager.

She’s not quite a fanatic, but close. She always makes time for her border collies and watching football with her husband. Their favorite teams? St. Louis Rams and Chicago Bears.

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To view the webinar, simply click the embedded video below!

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Travis McGlasson – Interactive Sales Manager

Marquette Group is very proud to announce that Interactive Sales Manager Travis McGlasson has earned recognition as one of central Illinois’ “40 Leaders Under Forty”, an annual celebration of young leadership in central Illinois sponsored by InterBusiness Issues magazine. Through nominations submitted by the community, 40 of the area’s top leaders are honored each year.

 Travis joined Marquette Group this year, leaving his position as Director of Digital Media at the Heartland Partnership, a not-for-profit organization dedicated to economic and community development in the Peoria area. “Not only were we impressed with his digital media experience, but we felt his service in the Illinois Army National Guard and election to the Marshall County Board was a meaningful example of leadership we seek in our employees,” said Gary Richmond, Director of Interactive Sales.

 Along with his wife and two children, Travis lives on a farm in rural central Illinois.

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