In today’s “wired” marketplace, online advertising and Internet solutions are essential components in a successful, customer-oriented marketing program. Like print Yellow Pages, online advertising is a self-directed medium – one which consumers use with the intent to buy.
Marquette Group emphasizes a "get local" approach to developing a successful online presence. An overwhelming majority of businesses have a customer base looking for products and services specifically in their local marketplace. By properly establishing a high-profile local presence online, businesses can drive highly qualified, cost-effective sales leads.
Marquette Group has established a number of products and services that can help you “get local” by promoting your business and increasing sales via the Internet. We realize that conditions change rapidly in your marketplace, requiring the expertise to respond quickly with your messaging. Our turnkey interactive media services and programs are designed to simplify the online advertising processes and extend the reach of your traditional media campaigns, thereby increasing leads and driving traffic to your business. Our clients find that some of our most useful programs to “get local” include:
Marquette Group has the tools and the expertise to assist you in the development and execution of a customized online program. We make certain we have a full understanding of, and a clear alignment with, your goals and needs – making these our primary focus as we manage your online advertising.
Move your nationally branded products more effectively through your local sales channels by advertising on high-traffic search engines like Google and Yahoo!. Search engine advertising works. In fact, up to 55 percent* of search engine users click on sponsored links to look for specific products and services before making a purchase. Marquette Group will find the right mix of Web sites to drive highly qualified, cost-effective sales leads to your site.
*Harris Interactive, February 2006
Be where they're looking. There are millions of searches being conducted everyday from people who are interested in finding someone who offers what you sell. Some of these people live and work within minutes of your business. The key is being in front of them when that search takes place!
Marquette Group will create a simple, but content rich, presence on the Web for your locations with our Master Business Profile. We'll distribute your business content to over 15 different Internet platforms, and drive consumer traffic to you through paid search. Marquette Group will track and report everything back to you, so you can see your results!
Make sure potential customers find your national brands with a highly optimized site. The interactive team at Marquette Group will work closely with you to ensure that search engine spiders find their way to your site through proper keyword usage, keyword placement, site design attributes and html optimization, custom meta tags, link popularity development and other criteria. Once your site is properly prepared, Marquette Group will gather, analyze and report on increased traffic and return on investment.
Discover more sales leads through Internet Yellow Pages (IYP). They're the same Yellow Pages consumers have known for generations, but they're online, offering convenient look-up functionality and dynamic advertising opportunities. IYP ads include useful information such as business descriptions and business hours, email addresses, maps and directions, and links to business Web sites. Marquette Group develops and manages strategic online bidding, buying and placement based on client goals.
The IYP marketplace continues to evolve rapidly. Many of the leading sites are constantly updating their user experience, improving functionality and adding features. Marquette Group is on the front line of understanding and properly managing this rapidly changing environment. These ongoing changes will impact the strategic direction and ongoing placement of successful IYP campaigns.
Our Interactive Data Management service is designed to organize and enrich your local merchant content by creating, or enhancing, local merchant listings on sites that power most local merchant search results–sites like Yahoo!, Google, MSN, SuperPages.com, YellowPages.com and InfoSpace.
Marquette Group's monthly data submission ensures consistency of information and protects against third-party data disrupting the accurate content we have established.
