Capture Consumers No Matter How They Search.
Connect Where It Counts.
When consumers look for products and services, they use all kinds of online and offline resources like search engines and directories. Typically, these consumers are ready to buy, so it’s not enough just to be listed; you need to be found through the strategic use of paid search, search engine optimization and directory ads. Integrating and leveraging the strength of each helps you connect with consumers no matter how they’re searching.
Marquette Group’s Approach to Search
Paid Search – An efficient and optimized strategy to ensure your ads appear on Google, Yahoo! and Bing. Place your national, corporate-level or local, dealer-level ads on top major search engines, and get highly qualified and convertible clicks. To model the most effective campaign structures, we look at the competition, analyze keywords and match them to relevant copy and optimized landing pages.
Search Engine Optimization – The use of targeted keywords achieves real business goals. As potential customers browse organic results for a product or service, your brand deserves to be present. SEO ensures your website and online assets are indexed properly by major search engines and rank highly when search results are returned.
Internet Yellow Pages – Advertising on local online directories converts ready-to-buy consumers. Ads on directories like Superpages, Yellowpages.com and Citysearch improve your rank and provide a branded presence. Advertising is placed under headings related to your industry with coverage on a local, regional or national basis, so buyers can find your locations and you can build a high-profile presence.
Print Yellow Pages – Advertising on this proven medium delivers qualified leads. Print Yellow Pages remain a valuable source of information used by millions of consumers. We place ads in directories throughout the U.S. and Canada and provide top-notch strategy, design and placement. We leverage nearly 50 years of publisher relationships to negotiate maximum value for our clients’ advertising investments.
Our Commitment to Your Search Strategy.
No matter how consumers search, Marquette Group can help you connect with them to grow your business. We can take basic search a step further and combine search efforts with listings management, Google+ Local, special offers and mobile to maximize returns. We use our experience and world-class partnerships to promote national brands and distribute messages across search engines and directories. We analyze local markets, understand business needs and develop campaigns that perform and exceed ROI goals.