Digital advertisers are investing big on display ads this year. In 2016, advertisers will shell out almost $33 billion for display ads as spending in the category eclipses paid search advertising for the first time. And, the dollars are still on the rise with an expected $42 billion in spending by 2018.
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Sean Flavin is a Marketing Communication Specialist at Marquette Group with a background in both journalism and search engine optimization. He is the managing editor of Marquette Group’s blog and a regular contributor. Follow him on Twitter for updates in the digital marketing industry.
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