April 07, 2016

[White Paper] Hyper-Targeted Display Campaigns: Reaching the Most Qualified Consumers

By: Sean Flavin | Marketing Communications Specialist

Digital advertisers are investing big on display ads this year. In 2016, advertisers will shell out almost $33 billion for display ads as spending in the category eclipses paid search advertising for the first time. And, the dollars are still on the rise with an expected $42 billion in spending by 2018.

Download our free white paper to learn the importance of building more relevant display campaigns and how to use hyper-targeting to reach qualified consumers.

 

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You may also be interested in our other white papers: 

An Inside Look at Local Search

Targeting Local Consumers with Mobile Advertising

The Consumer Buying Cycle: Delivering the Right Message at the Right Time

Navigating the Social Media Landscape
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Sean-FlavinSean Flavin is a Marketing Communication Specialist at Marquette Group with a background in both journalism and search engine optimization. He is the managing editor of Marquette Group’s blog and a regular contributor. Follow him on Twitter for updates in the digital marketing industry.

Looking for more information on digital advertising solutions? Follow Marquette Group on Twitterconnect with us on LinkedIn or subscribe to our blog here.

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