Marquette Group merges with Mindstream Interactive as part of acquisition by Eastport Holdings
PEORIA, IL – Marquette Group, a locally focused, national marketing agency, announced its merger with Columbus, OH-based, full-service digital agency Mindstream Interactive, significantly expanding its capabilities, teams and expertise. Mindstream Interactive is the digital hub of Memphis, TN-based Eastport Holdings, owner of a diversified portfolio of media and advertising agencies nationwide.
After 53 years of developing local leads for national brands, such as Edward Jones, H&R Block,
ServiceMaster, Nationwide Insurance, Roto-Rooter and hundreds more, the digital marketing and print media agency will bolster Mindstream’s search marketing and digital media services while
complementing its strategic, creative, technical and social capabilities to drive results for clients across the entire digital realm.
“The merger with Mindstream Interactive provides our clients a greater depth of solutions and expertise than what they experienced under Marquette Group alone,” said Eric Webb, who will be transitioning from his role as Marquette Group’s president to the same position with Mindstream’s media division.
Last year, Marquette Group became only the 25th agency to be granted Google AdWords™ Premier SMB Partner status for their impressive work in the search industry. This level of expertise, in addition to Mindstream Interactive’s solutions and client base, which includes brands like AARP Services, The UPS Store, Bed Bath & Beyond and Massage Envy, paves the way for the combined organization’s future success.
“We’re extremely excited to have the Marquette Group team on board,” said Steve Agganis, president of Mindstream’s Columbus office. “They’ve proven they’re incredibly effective at connecting brands with their customers on the local level, which is a skill critical to succeeding in an increasingly hyper-personal digital marketing environment.”
While Marquette Group, as part of Mindstream, is now a full-service digital agency, it won’t be leaving its traditional advertising programs behind.
“Expanding our digital offerings will allow us to help our advertisers better enhance brand awareness, increase leads and generate loyalty with products that work throughout the consumer buying cycle.”
“Today, it’s business as usual for both Marquette Group and Mindstream Interactive advertisers, but soon they’ll be experiencing additional benefits from our end-to-end media strategies and solutions,” stated Webb. “We will strategically and methodically make the transition from the Marquette Group brand to Mindstream Interactive over the coming months.”
All Marquette Group locations in Atlanta, Milwaukee, St. Louis and Peoria, IL will continue to operate as before, as will Mindstream Interactive’s Columbus and San Diego offices. Mindstream Interactive now employs more than 200 media professionals.
About Mindstream Interactive
Mindstream Interactive is a full-service digital agency, now with more than 200 employees in six offices spanning Columbus, San Diego, Peoria, St. Louis, Milwaukee and Atlanta. We build plans, products and experiences that matter – to brands and their customers – by partnering with clients to put the next generation of business challenges into perspective and custom-tailoring solutions that use the best of what’s new alongside the tried-and-true. Our services span strategy, user experience, creative, technology, search marketing, social, digital media planning & buying and analytics. We’re proud to call brands like AARP Member Advantages, Bed Bath & Beyond, Massage Envy Spa and Elmer’s Glue partners. Read more at mindstreaminteractive.com.
About Eastport Holdings
Eastport Holdings owns and operates a diversified portfolio of companies with a focus on the advertising and media industry. The experience of the principals of Eastport Holdings was developed over 30 years of media and advertising experience and 25 years of direct investments and corporate finance. The principals of Eastport Holdings work together combining their years of media and financial experience, access to capital, and extensive contact base to aid service, media and advertising companies by sharing with them their most valued assets.